• 888.986.3835

The Line Up

Food & Restaurant News & Notes

Welcome to the Reel Restaurants’ blog, The Line Up. In the restaurant world, the line up is where the customers’ order is prepared, from the back of the house to the front. In this space we pledge to offer tidbits on maximizing your video investment, restaurant marketing strategy and general news concerning the restaurant world and food industry.

Join the conversation with Reel Restaurants at www.reelrestaurants.com   Facebook | Twitter | LinkedIn | YouTube | Pinterest

Video Value – You Get What You Pay For

Video Value – You Get What You Pay For

  By Connie Hannon Email Connie Would you ever let a customer invade your kitchen to make your house specialty at your restaurant? Of course not. But, there are many business owners who add videos that they’ve made themselves to their website and to other marketing channels where amateur video isn’t appropriate. Amateur photography and ... Read More
 
Teachable Moment

Teachable Moment

By Connie Hannon A recent post in a LinkedIn forum asking the question “should I be using a high temperature or a chemical dishwasher?” has gone unanswered. If I were in the dishwasher business, I would have used this teachable moment to highlight my dishwasher or my environmentally friendly dishwashing soap. If your company doesn’t ... Read More
 
First Post!

First Post!

By Connie Hannon Welcome to the Line Up! In this space you’ll find tips and tidbits about the food service industry from around the web. I wanted to start with the basics, so I Googled “what restaurant managers should know” and came up with a post from a long-time restaurant owner and writer for About.com, ... Read More
 
Why Social Media Video Is More Important Than Ever

Why Social Media Video Is More Important Than Ever

By Connie Hannon Beginning this month, Facebook mobile is adding Open Table to restaurant fan pages. So what’s video got to do with that? Everything. Imagine you are hungry and searching for a place to eat that’s nearby. Since most people update their facebook status while they’re on the go, they’re more likely just to ... Read More
 
Here’s the full text of the FDA’s new definition of “Gluten-Free”

Here’s the full text of the FDA’s new definition of “Gluten-Free”

By Connie Hannon FDA NEWS RELEASE For Immediate Release: August 2, 2013 Media Inquiries: Shelly Burgess 301-796-4651, shelly.burgess@fda.hhs.gov Consumer Inquiries: 888-INFO-FDA En Español FDA defines “gluten-free” for food labeling New rule provides standard definition to protect the health of Americans with celiac disease  The U.S. Food and Drug Administration today published a new regulation defining the term “gluten-free” ... Read More
 
Smart Web Design is User-Friendly

Smart Web Design is User-Friendly

By Connie Hannon Unfortunately, the only thing I make for dinner at the moment is reservations. And, I make those reservations on the run with my smartphone. It’s really frustrating to try and see a restaurant’s menu when their website isn’t built for the smaller smartphone or tablet platform – what the tekkies call dynamic. ... Read More