By Connie Hannon
A recent post in a LinkedIn forum asking the question “should I be using a high temperature or a chemical dishwasher?” has gone unanswered. If I were in the dishwasher business, I would have used this teachable moment to highlight my dishwasher or my environmentally friendly dishwashing soap. If your company doesn’t have someone monitoring the web for these “teachable moments,” it should. You could be missing out on thousands of dollars of free space on the web, leading to more sales. And, that’s what it’s all about, right? More sales.